The awards are judged by a panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we ask video aspects of the judging session to show on the evening and to give entrants an insight into why our winners were chosen.

The 2018 Judging Panel were as follows:

Jonathan Boakes

Managing Director, Nodes Agency |

Jonathan has led a number of companies in the mobile space, prior to joining Nodes Agency four years ago. Now Managing Director for the London, Manchester & Amsterdam offices and subsequent to the recent purchase and investment by Japanese conglomerate 'Monstar Lab', he is now helping to oversee the European expansion, which will include growing into five new offices this year. As a result Nodes continues to invest in consultancy services around Digital Transformation and is currently leading the the transformation for a number of major global companies.

A big part of Nodes sucsess is the belief that the best strategy and design is created with a deep technical understanding, so as an agency Nodes ensure that integrated teams share knowledge and encourage the continuous development of all employees across the agency. 

His team continue to perform well and recent agency wins include Emirates, Fujitsu, British American Tobacco, CBRE, London & Partners, Melody VR, The Wedding Shop, Abellio, Britvic, Drinkaware, IATA & LGT Vestra.


Martin Bryant

Media and Tech Consultant |

Martin Bryant is a consultant, speaker, writer, and educator in the fields of technology and media. He works to help technology companies craft a narrative around their products and business. He was previously Editor-in-Chief of international technology publication The Next Web, and Community Editor at Tech North, where he shone a light on the stories of startups and entrepreneurs in the North of England.

Alexia Clifford

Deputy Director, Marketing Health and Wellbeing Directorate, Public Health England |

Alexia Clifford is Deputy Director of Marketing at Public Health England, an Executive Agency of the Department of Health. Alexia has led a number of highly successful, flagship social marketing campaigns including Change4Life, which encourages millions of families in England to 'eat well, move more, live longer', Stoptober, which has helped more than 750K people to quit smoking, and Be Clear on Cancer, which has saved hundreds of lives through earlier diagnosis. Alexia is a communications and marketing professional with more than 15 years’ experience across the public and private sector. She has an MSc in Mathematics from Cambridge University and an MA in Film Studies from the University of Westminster. 

Nic Cumisky

UK Mobile Lead, Google |

Nicholas is a well regarded Industry thought leader across the mobile ecosystem. He has over a decade of mobile experience after joining AdMob in 2007, at the time an early stage Silicon Valley based mobile advertising start-up. As part of the Management team running Europe he joined Google in 2010 after Google's successful acquisition of AdMob for USD$750million.

Nicholas has spent large parts of his Google career building and implementing mobile strategy for large UK businesses. Up until mid-2017 he has led UK App strategy, helping businesses find and engage consumers that will both install and more importantly use their Mobile App. 

He has now switched his focus toward maximising delivery of performance based results for UK businesses from their Mobile Sites. This mSite focus spans strategy and implementation of best in class consumer experiences around mSite load speed, user experience and development around the next generation of the mobile web.

Outside of Google he has a small family and a garden full of triffids.

Roisin Donnelly

Non-Executive Director, Just Eat |

Roisin is a Non Executive Director of Just Eat, Holland & Barrett and Bourne Leisure. She sits on the board of the IAB. She is on the Digital Advisory Board of Coca Cola Europe and on the Customer Advisory Board of the John Lewis Partnership. Roisin was previously CMO of P&G, Northern Europe leading 72 brands in 6 countries. She is a former President of the Marketing Society and former member of Facebook Client Council

Marcus Hadfield

Chief Strategy Officer, Apadmi |

With over twenty years’ experience in digital and brand marketing, he’s delivered award-winning campaigns across every discipline and most sectors. Most of his career has been spent in advertising agencies, most recently as a Managing Partner at McCann Manchester. In 2017, he jumped into the mobile world to help clients get more out the increasingly close relationships people have with their devices. His question stays the same – why will customers care?

Clients have included Expedia, Argos, Costa, American Airlines, CrossCountry Trains, Which?, Homebase, Sony, Aldi, World Vision, Plan International and more.

Paul Jarrett

Managing Director, Sonin |

Paul Jarrett is the managing director and founder of Sonin, a leading UK app development agency. With over 14 years of experience in the mobile industry, Paul now leads the company as an innovative and exciting digital agency that stays at the forefront of the latest cutting-edge technologies.

Paul believes that handheld devices, such as mobiles and tablets, can bridge gaps in the customer journey both online and in the real-world, realising the potential to improve our lives in both personal and professional scenario’s every day. As a mobile developer himself, his experience includes financial enterprise software for the world’s largest banks, to integrating IoT apps into the smart home, to location-based mobile dating apps.


Tom King

Commercial Director, Mubaloo |

Tom leads the growth of one of the UK’s leading digital consultancy and development agencies. He is super passionate about all things tech (often indulging in unnecessary gadgets), and driven by it's potential to make our lives better and help the organisations of the future to thrive. Tom works to understand what makes digital succeed or fail and how Mubaloo can grow its capabilities to de-risk their client’s investment in technology


Jack Mason

CEO, Dreamr |

Jack is CEO and co-founder of multi award-winning app development agency Dreamr, based in Manchester. He has great enthusiasm for all things tech and is always on the lookout for the next big thing in the tech industry. Jack is keen to explore AR, AI and machine learning, as well as looking further into cybersecurity, specifically blockchain.

As well as expanding his tech knowledge, Jack is also keen to give back, both in his local communities and within the tech world. He was appointed a trustee of Salford-based childrens’ cancer charity, Kidscan in April 2018.

Jack is always on the lookout for new talent and opportunities within the tech world, whether that’s finding the best developers or being involved with innovative projects. With the recent successes for Dreamr over the past year, Jack launched the Dreamr Ventures project, which backs budding tech entrepreneurs with high growth potential the opportunity to gain funding for their business.

Jotham Oakley

UX/UI Designer, Brightec |

A graduate of Ravensbourne College of Design & Communication, Jotham is a gifted designer based at Brightec.

He’s particularly passionate about the developer to designer relationship and his work has helped Brightec’s clients to win numerous awards, increase conversion rates and improve brand perceptions. He has worked for a broad range of clients across various sectors, including: Jaguar Land Rover; TrainSplit; KitchenCraft; Ziffit; Willis Towers Watson and The Marine Conservation Society.


Sarat Pediredla

Founder, Hedehog Lab |

Amusing though it is to those who know him, Sarat was once set to become a brain surgeon. Then he found computers – and discovered his true passion. After moving from India to the UK to study software engineering, he worked as a developer for several years before setting up his own company with fellow developer Mark Forster. Since then, hedgehog lab has gone from strength to strength, with revenues rising 130% in 2016. The business, which recently secured £1m of investment, is now on track to grow by at least 50% year-on-year until 2020. Sarat, who remains passionate about all things digital, is clear on his ambition: to make hedgehog lab the world’s biggest and best post-PC technology consultancy.


Puff Story

Chief Change-Maker, 3 Sided Cube |

Puff is Chief-Changemaker at digital agency 3 SIDED CUBE, with years of experience working with the likes of MTV, Visa, ARC and RNLI, she works closely with organisations to develop mobile solutions that solve some of the world's biggest problems by using tech for good

Geraldine Vesey

Director, SKV Communications |

Geraldine leads the team at multi-award winning creative communications agency, SKV Communications, across a number of Government campaigns.  She has extensive behaviour change experience with specialisation in regional implementation and has most undertaken activity for Department for Education, Department for International Trade, Food Standards Agency and Department of Business, Energy and Industrial Strategy.

She has undertaken impactful marketing and PR activities for charities and public sector clients including WRAP and Transport for Greater Manchester. Her skills span creation, direction and evaluation of creative integrated campaigns including stakeholder engagement, crisis communications and digital media management.

Simon Wharton

Business Strategy Director, Pushon |

Having led PushON for 12 years, In 2017 Simon transitioned from Managing Director to Business Strategy Director where he could apply his considerable experience in digital transformation to PushONs digital consultancy service. Simon has spent more than two decades operating within the digital sector, initially in a corporate environment, before becoming embroiled in the early days of the Manchester digital community. Alongside his business partner, Roy Wilding, he pivoted PushON out of an incarnation of a previous successful digital business. Steady planned growth has seen the business gain recognition as one of the North West’s leading eCommerce agencies. The business’ expertise in eCommerce development and its particular skill with online marketing has led to a raft of peer reviewed award wins throughout the North West, UK and Europe.

Simon also has a reputation for “sticking his oar in” to drive the digital sector forward. He is a council member for Manchester Digital, lectures at local universities and was a founder of SASCon, the infamously expert digital marketing conference. He speaks at events, organises events and largely keeps himself busy both in the sector and in the community. He has four children available to keep him stressed and is the gofer for a local under 10s football team. When he finds the time to go out, you’ll most likely find him seeing a loud band somewhere.


Anna Wilson

Head of Digital, Tangerine |