Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

APP / CAMPAIGN AWARDS

Children’s App of the Year

Judges will be looking for exceptional design, UX and the best Children’s app of the year. This includes any app on a mobile or tablet device that has been created for the use of children.

Education App of the Year

Judges will be looking for exceptional design, UX and the best Education app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of improving and maintaining education.

Fintech or Payment App of the Year

Judges will be looking for exceptional design, UX and the best Fintech or payment app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of financial technology or providing payment.

Food & Drink App of the Year

Judges will be looking for exceptional design, UX and the best Food / Drink app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of selling, distributing or advertising food and drink.

Health & Fitness App of the Year

Judges will be looking for exceptional design, UX and the best app of the year in the health and fitness vertical. This includes any app on a mobile or tablet device that has been created for the purpose of monitoring, maintaining or improving health and fitness.

Productivity or Utility App of the Year

Judges will be looking for exceptional design, UX and the best Productivity / Utility app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of monitoring, maintaining, measuring or improving productivity and processes.

Retail or Shopping App of the Year

Judges will be looking for exceptional design, UX and the best ecommerce / retail app of the year. This includes any app on a mobile or tablet device that has been created for retail or shopping purposes.

Travel or Leisure App of the Year

Judges will be looking for exceptional design, UX and the best app of the year in the travel or leisure vertical. This includes any app on a mobile or tablet device that has been created for the purpose of travel or leisure facilities.

Media or Publishing App of the Year

Judges will be looking for exceptional design, UX and the best Media or Publishing app of the year. This includes any app on a mobile or tablet device that has been created for the media and publishing industries.

News App of the Year

Judges will be looking for exceptional design, UX and the best News app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of monitoring, publishing and/or broadcasting news.

Music or Audio App of the Year

Judges will be looking for exceptional design, UX and the best Music/Audio app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of providing music, radio, podcast and/or audio files to listeners.

Photo App of the Year

Judges will be looking for exceptional design, UX and the best Photo app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of publishing, distributing and/or printing photographs.

Streaming or Video App of the Year

Judges will be looking for exceptional design, UX and the best Video app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of publishing, distributing and/or streaming videos.

Gaming App of the Year

Judges will be looking for exceptional design, UX and the best Gaming app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of gaming and/or quizzing.

Indie App – Game of the Year

Judges will be looking for exceptional design, UX and the best Indie Game app of the year.

Gambling App of the Year

Judges will be looking for exceptional design, UX and the best Gambling app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of gambling.

Sports or eSports App of the Year

Judges will be looking for exceptional design, UX and the best Sports / eSports app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of publishing, distributing and/or promoting sports.

B2B or Business App of the Year

Judges will be looking for exceptional design, UX and the best B2B or Business app of the year. This includes any app on a mobile or tablet device that has been created for the B2B/business sector.

B2C App of the Year

Judges will be looking for exceptional design, UX and the best B2C app of the year. This includes any app on a mobile or tablet device that has been created for the B2C sector.

Social Media App of the Year

Judges will be looking for exceptional design, UX and the best Social Media app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of social media.

IoT App of the Year

Judges will be looking for best use of technology, exceptional design, UX and the best IoT app of the year. This includes any app on a mobile or tablet device.

Best Use of VR / AR in an App

Judges will be looking for the best use of VR or AR in an app.

Best iOS App of the Year

Judges will be looking for the overall best iOS app of the year.

Best Android App of the Year

Judges will be looking for the overall best Android app of the year.

Best Design / UX

Judges will be looking for an app that is creativity and demonstrates exceptional design and UX.

Best App Marketing Campaign of the Year

Judges will be looking for exceptional marketing campaigns that promote an app with clear objectives, exceptional creative, clever implementation and incredible results that set it apart from the competition.

INNOVATION AWARDS

Innovation Award

Judges are looking for outstanding innovation in app design or delivery, from the tools used to deliver the idea to the overall UX/UI concept.

AGENCY / TEAM / INDIVIDUAL AWARDS

In-house App Team

We want to reward an in-house team who are developing apps for their company. Judges will be looking for innovation, great design and UX, exceptional company culture, training and development programmes and staff retention.

UK App Agency of the Year – Small

We want to reward a small agency (up to 10 employees) who are developing exceptional apps for their clients. Judges will be looking for outstanding business results, client wins, client retention, innovation, great design and UX, exceptional company culture, training and development programmes and staff retention.

UK App Agency of the Year – Medium

We want to reward a medium agency (11 to 50 employees) who are developing exceptional apps for their clients. Judges will be looking for outstanding business results, client wins, client retention, innovation, great design and UX, exceptional company culture, training and development programmes and staff retention.

UK App Agency of the Year – Large

We want to reward a large agency (51 to 100 employees) who are developing exceptional apps for their clients. Judges will be looking for outstanding business results, client wins, client retention, innovation, great design and UX, exceptional company culture, training and development programmes and staff retention.

UK App Developer of the Year

Recognising an individual who has been behind or responsible for the development of incredible, inspirational apps.

UK App of the Year

The crème de la crème. The best of the best. Judges will be looking for great design, excellent user interface, creativity and originality for the UK App of the Year. This category covers any sector or vertical.