Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

Please note, apps do not need to be available on the App Store or Android to qualify for the Awards. The Awards honour the best apps for iPhone, iPad, Android and Windows Phone as well as desktop applications.

APP / CAMPAIGN AWARDS

Children’s App of the Year

With kids being the toughest critics to please not only do you need incredible looking UI but the UX needs to offer that little extra, putting the user first, large touch areas, fun transitions, solid parental control where needed. This category includes any app on a mobile or tablet device that has been created for the use of children.

Education App of the Year

Content is king here but how it's presented. Judges will be looking for great onboarding and sign up process, plus how fluent it feels on first launch and going back to the app at later stages. Keeping the app light in file size and only using web services when needed. This category includes any app on a mobile or tablet device that has been created for the purpose of improving and maintaining education.

Fintech or Payment App of the Year

Judges will be looking at the onboarding, sign up or checkout process in great detail as well as the UI/UX for getting support, ID validation and checks. Don’t let judges get lost in a myriad of links to content views. This category includes any app on a mobile or tablet device that has been created for the purpose of financial technology or providing payment.

Food & Drink App of the Year

Food glorious food! Judges will be looking for exceptional design and UX that showcases Food and/or Drink. This includes any app on a mobile or tablet device that has been created for the purpose of selling, distributing or advertising food and drink.

Health & Fitness App of the Year

Judges will be looking for exceptional design, UX and the best app of the year in the health and fitness vertical. This includes any app on a mobile or tablet device that has been created for the purpose of monitoring, maintaining or improving health and fitness.

Productivity or Utility App of the Year

Judges will be looking for exceptional design, UX and the best Productivity / Utility app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of monitoring, maintaining, measuring or improving productivity and processes.

Retail or Shopping App of the Year

Judges will be looking for exceptional design, UX and the best ecommerce / retail app of the year. This includes any app on a mobile or tablet device that has been created for retail or shopping purposes.

Travel or Leisure App of the Year

Judges will be looking for exceptional design, UX and the best app of the year in the travel or leisure vertical. This includes any app on a mobile or tablet device that has been created for the purpose of travel or leisure facilities.

Media or Publishing App of the Year

Judges will be looking for exceptional design, UX and the best Media or Publishing app of the year. This includes any app on a mobile or tablet device that has been created for the media and publishing industries.

News App of the Year

Judges will be looking for exceptional design, UX and the best News app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of monitoring, publishing and/or broadcasting news.

Music or Audio App of the Year

Judges will be looking for exceptional design, UX and the best Music/Audio app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of providing music, radio, podcast and/or audio files to listeners.

Photo App of the Year

Judges will be looking for exceptional design, UX and the best Photo app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of publishing, distributing and/or printing photographs.

Streaming or Video App of the Year

Judges will be looking for exceptional design, UX and the best Video app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of publishing, distributing and/or streaming videos.

Gaming App of the Year

Judges will be looking for exceptional design, UX and the best Gaming app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of gaming and/or quizzing.

Indie App – Game of the Year

Judges will be looking for exceptional design, UX and the best Indie Game app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of gaming and/or quizzing.

Gambling App of the Year

Judges will be looking for exceptional design, UX and the best Gambling app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of gambling.

Sports or eSports App of the Year

Judges will be looking for exceptional design, UX and the best Sports / eSports app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of publishing, distributing and/or promoting sports.

B2B or Business App of the Year

Judges will be looking for exceptional design, UX and the best B2B or Business app of the year. This includes any app on a mobile or tablet device that has been created for the B2B/business sector.

B2C App of the Year

Judges will be looking for exceptional design, UX and the best B2C app of the year. This includes any app on a mobile or tablet device that has been created for the B2C sector.

Social Media App of the Year

Judges will be looking for exceptional design, UX and the best Social Media app of the year. This includes any app on a mobile or tablet device that has been created for the purpose of social media.

IoT App of the Year

Judges will be looking for best use of technology, exceptional design, UX and the best IoT app of the year. This includes any app on a mobile or tablet device.

Best Use of VR / AR in an App

What out of the box AR elements have been added to improve the reality experience for the user? What VR features have been developed to create a complete immersive experience that shuts out the physical world? Judges will be looking for the best use of Virtual reality (VR) or Augmented reality (AR) in an app.

Best iOS App of the Year

We're looking for the overall best app of the year that is optimised for iOS mobile operating system. The app should show good engagement, great user experience, quality design and high performance on iOS.

Best Android App of the Year

We're looking for the overall best app of the year that is optimised for Android's mobile operating system. The app should show good engagement, great user experience, quality design and high performance on Android.

Best Design / UX

Good design makes an app visually appealing and useful. It has to satisfy certain criteria, by not only being functional, but also aesthetic. Judges will be looking for an app that is creativity and demonstrates exceptional design and UX.

Best App Marketing Campaign of the Year

Judges will be looking for exceptional marketing campaigns that promote an app with clear objectives, exceptional creative, clever implementation and incredible results that set it apart from the competition.

INNOVATION AWARDS

Innovation Award

Judges are looking for outstanding innovation in app design or delivery, from the tools used to deliver the idea to the overall UX/UI concept. Innovation can be the key to driving awesome results at scale. But what is cutting edge for apps this year?

AGENCY / TEAM / INDIVIDUAL AWARDS

In-house App Team

This Award recognises an in-house team who are developing excellent apps for their company. Judges will be looking for innovation, dedication, great design and UX, exceptional team work and culture, training and development programmes and staff retention.

UK App Agency of the Year – Small

We want to reward a small agency (up to 10 employees) who are developing exceptional apps for their clients. Judges will be looking for outstanding business results, client wins, client retention, innovation, great design and UX, exceptional company culture, training and development programmes and staff retention.

UK App Agency of the Year – Medium

We want to reward a medium agency (11 to 50 employees) who are developing exceptional apps for their clients. Judges will be looking for outstanding business results, client wins, client retention, innovation, great design and UX, exceptional company culture, training and development programmes and staff retention.

UK App Agency of the Year – Large

We want to reward a large agency (51 to 100 employees) who are developing exceptional apps for their clients. Judges will be looking for outstanding business results, client wins, client retention, innovation, great design and UX, exceptional company culture, training and development programmes and staff retention.

UK App Developer of the Year

This award recognises an individual who has been behind or responsible for the development of incredible, inspirational apps and demonstrated outstanding quality in their work. This category is open to all individual app developers working either at app development agencies, in-house teams or freelancing who are developing outstanding apps.

Best New App of the Year

It might be new, but you are running rings around the competition! Judges are looking for the best new app that showcases the latest developments, unique features and excellent user experience. Entries are welcomed from apps under 16 months old on November 3, 2021.

UK App of the Year

The crème de la crème. The best of the best. Judges will be looking for great design, excellent user interface, UX, creativity and originality for the UK App of the Year. This category covers any sector or vertical.