Judging Criteria


THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The awards will be judged by some of the biggest names in the App industry. Click here to see this year’s judging panel.

JUDGING CRITERIA

Judges will consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to activities conducted from February 2021 – July 2022.

8 July

Early Bird Close

22 July

Entry Deadline

8 September

Judging Session

9 September

Shortlist Announced

23 September

Early Bird Ticket Deadline

2 November

2022 Awards Ceremony

App / Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

Each entry must include information under the following headings:
Objectives & budget (1-10 points)
Tell us what you were looking to achieve from the app/campaign and any targets that were set. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

Please include a breakdown of implementation costs, staffing costs, agency fees etc. All elements of the entry form are confidential, and judges will not share this information. If you are unable to provide a detailed budget breakdown, please include the financial band your budget is within along with the percentage budget allocated for staffing costs, agency fees and media spend etc.
Target audience & strategy (1-10 points)
Provide details around the audience you were targeting and your overall strategy to reach them as well as the strategy to meet the overall objectives.
Implementation & creativity (1-10 points)
Give us a detailed explanation of your implementation for the app/campaign. Include screenshots to help us visualise the app. Provide information on the creativity of the app.
Details of any challenges faced and how these were overcome (1-10 points)
What challenges were unique to you and how have you overcome them. What was the end result of overcoming these challenges?
Results & evaluation (1-10 points)
Relate these to the objectives and targets stated above. Provide actual numbers rather than percentages wherever possible.
Why you think your app should win (1-10 points)
What do you think sets your app apart from the other apps/campaigns being judged? Judges will in particular be looking for the thing that makes this app different to the others, what is unique?

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Innovation Awards

The judges will be looking for a clear description of an outstanding innovation with indication of budget.

Each entry must include information under the following headings:
Overview of Innovation
Provide the judges with a synopsis of what the innovation does and how it adds value to the end user.
Total Budget
Include costs associated with running the innovation and how much you intend to or do sell the innovation for.
Existing problems and target audience (1-10 points)
Include details outlining the problems that this innovation solves and how if at all these problems were previously dealt with. Entrants should detail who the target customers or users of this product are.
USP and Features (1-10 points)
Outline what is the innovation’s unique proposition. Entrants should highlight the major features that are unique to the innovation which help solve a customer problem or benefit the customer positively.
Key Metrics (1-10 points)
Please detail what key metrics have you used to measure whether this innovation is successful? I.e., does it save money, makes things faster, generate more revenue?
Why should your Innovation win? (1-10 points)
What single thing about your innovation is not done by anyone else? What makes it stand out to be award worthy?

Any entries that do not include information under all of these headings will be marked down. If appropriate, you may include up to three pieces of supporting materials.

We also ask you to send a ‘UK App Awards’ log in to allow judges to be able to test and evaluate your product if they feel necessary.

Please note judging is based on the application form and the judges’ industry knowledge of the tools. They are a highly experienced judging panel with in-depth industry knowledge so the tool log ins requested are for any judges who feel that want to delve deeper into any claims / functionality detailed in the entry.

Please note if you’re unable to provide a login, please contact awards@dontpanicprojects.com.

Agency / Team / Individual Awards

Judges will be looking for agencies and teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to apps.

Each entry must include information under the following headings:
Details of the agency / team / developer / rising star (1-10 points)
Please include numbers, staff turnover, roles etc for agency and team nominations or current and previous job roles etc for individual nominations.
Agency / team / individual objectives (1-10 points)
Tell us what you were looking to achieve and any targets that have been set within the agency or team to help achieve your goals. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.
Recent work example(s) (1-10 points)
Please include details of recent client or campaign work. How does your recent work display creativity and make your entry stand out amongst others?
Recent achievements (1-10 points)
What makes your entry stand out? Please include details of any achievements you feel make your agency, team, rising star or individual award worthy. What are you proud of?
Details of any challenges faced and how these were overcome (1-10 points)
What challenges were unique to you and how have you overcome them. What was the end result of overcoming these challenges?
Why should your entry win? (1-10 points)
Please detail what you feel makes you stand out amongst others and why you feel your entry is award winning. What makes you unique? What gives you the competitive edge?

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.

Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.