Judging Criteria

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. These will be announced on 12 October 2017. Judges will meet to discuss the highest scoring entries and agree the winner for each category. The winners will be announced on the evening of Thursday 23 November 2017. 

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between September 2016 – September 2017.

 

App Categories (1-23)

Each entry must include information under the following headings:

·       Total budget

·       Objectives

·       Strategy & target audience

·       Creativity & implementation

·       Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

Innovation Category (24)

The judges will be looking for a clear description of an outstanding innovation in app design, UX or delivery, with an indication of budget. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between September 2016 – September 2017. 

Each entry must include information under the following headings:

·       Total Budget

·       Overview of the innovation / product

·       Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

In-House / Agency / Individual (25-29)

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to app design. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between September 2016 – September 2017. Judges will be looking for outstanding business results, client wins (agencies), client retention (agencies), innovation, great design and UX, exceptional company cultures, training and development programs and staff retention

Each entry must include information under the following headings:

·       Details of the team / agency / individual

·       Agency / individual objectives

·       Recent campaign example

·       Recent achievements

·       Challenges

·       Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Please upload any supporting materials along with your entry form. Please note that these documents must not exceed 2MB each.

Supporting materials will not be kept for collection, and will be securely destroyed following the awards ceremony.

 

 

CONFIDENTIALITY

All materials will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice but permission will be sought from entrants before publishing these.

 

TBA
Judging Session
TBA
Shortlist Announced
TBA
Awards Ceremony